Does Your Market Segmentation Lead to Lower Prices?

By Robert W. Bradford, President and CEO Market segmentation is a powerful tool.  This isn’t just true for the marketing department, though segmentation can enable super efficient, targeted advertising and product placements.  In strategic planning, your market segmentation can enable even more unique – and therefore profitable – product offerings, operational strategies and more. Unfortunately, […]

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Over 70% of Executives Surveyed Agree: Strategic Planning Efforts Lack a Systematic Approach

By Denise Harrison Many senior executives struggle to define a consistent approach to strategic planning.  How does it all fit together?  What information is necessary?  How do we prevent the process from becoming analysis/paralysis? Executives want a consistent process that: Looks systematically at external factors that influence the organization Evaluates internal strengths, weaknesses and competitive […]

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