The Volume Trap

By Robert W. Bradford, President & CEO Over the years, I’ve encountered dozens of companies that seem to be caught in a trap of their own making.  It’s the result of doing whatever it takes to satisfy customers that, in the end, will buy from the supplier who offers the lowest price. The low-price strategy […]

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March to a Different Drummer – Part One

Denise Harrison Note:  This article is part of a series taken from Denise Harrison’s article March to a Different Drummer originally published in Compass Points in August 2002.  Although this article was written in 2002, this discussion is timeless. “Get big fast or go home!” was the mantra of venture capitalists. Webvan spent $830 million to expand into 26 […]

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CVS Envisions a Different Future

By Denise Harrison Over the years CVS has transitioned its business from a traditional drug store format to become more of a health care company.  Why?  Some trends indicated that more profitability came from its sale of prescription drugs, so a focus on health care rather than consumer products made sense.  To further its movement […]

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