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Category Archives for "Competitive Strategy"

Do you think competitive business strategy doesn’t apply to your non-profit? Think again.

Many – MANY times, when teaching Simplified Strategic Planning seminar, there will be attendees from non-profits.  Many of them enjoy the seminar, take the tools from the workbook, and use them productively.  Often they don’t think competitve business strategy applies to their non-profit and will comment that “this material is more suited to a business”. […]

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Sony: Results are in – Sony’s Strategy Results in Record Profit

By Denise Harrison In 2014, Kazuo Hirai, Sony CEO, sought to rekindle the firm’s creativity.   In the 20​th ​ century Sony had a market leadership position in several segments of the consumer electronics industry. For example, its Sony Walkman® exemplified Sony’s ability to harness its technical expertise, providing consumers with easy-to-use electronic devices.  But by […]

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Does Your Market Segmentation Lead to Lower Prices?

By Robert W. Bradford, President and CEO Market segmentation is a powerful tool.  This isn’t just true for the marketing department, though segmentation can enable super efficient, targeted advertising and product placements.  In strategic planning, your market segmentation can enable even more unique – and therefore profitable – product offerings, operational strategies and more. Unfortunately, […]

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