Archive

Category Archives for "Competitive Strategy"

Creating an Environment for Innovation – Part Two: Internal Communication

Internal communication is a key component of innovation The innovation process will be better when everyone understands the company goals and objectives.  Additionally, internal communication based on openness and trust helps to set this atmosphere. Internal communication, however, is a weakness in many companies For example, a recent article profiled a well-known company. In the […]

Continue reading

Why You Need to be Different

Differentiation builds dominance in your market.  One of the fun things about working with so many different companies is the perspective you gain on different industries.  Often times, however, an industry is highly fragmented with no clear dominant player or no clear dominant specialty player. This is worth closer examination, since a strategic framework for […]

Continue reading

Does Your Market Segmentation Lead to Lower Prices?

By Robert W. Bradford, President and CEO Market segmentation is a powerful tool.  This isn’t just true for the marketing department, though segmentation can enable super efficient, targeted advertising and product placements.  In strategic planning, your market segmentation can enable even more unique – and therefore profitable – product offerings, operational strategies and more. Unfortunately, […]

Continue reading
1 2 3
>