Robert Bradford

Author Archives: Robert Bradford

Big Strategy

Every so often, someone will refer to something we’re talking about in the strategic planning process and say “That doesn’t seem very strategic”.  What does this mean? In business strategy, we should be examining the big questions – What do we do?  For whom do we do it?  and How do we beat or avoid […]

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Does Your Market Segmentation Lead to Lower Prices?

By Robert W. Bradford, President and CEO Market segmentation is a powerful tool.  This isn’t just true for the marketing department, though segmentation can enable super efficient, targeted advertising and product placements.  In strategic planning, your market segmentation can enable even more unique – and therefore profitable – product offerings, operational strategies and more. Unfortunately, […]

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