Robert Bradford

Author Archives: Robert Bradford

Does Your Market Segmentation Lead to Lower Prices?

By Robert W. Bradford, President and CEO Market segmentation is a powerful tool.  This isn’t just true for the marketing department, though segmentation can enable super efficient, targeted advertising and product placements.  In strategic planning, your market segmentation can enable even more unique – and therefore profitable – product offerings, operational strategies and more. Unfortunately, […]

Continue reading

Strategic Evaluation of Acquisition Targets – Part Two

By Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Strategic Evaluation of Acquisition Targets published in Compass Points September 2008.  In part one we introduced the series and discussed Market Impact.  In this part we will discuss Technology impact, Human resource impact, Distribution impact, and Supplier market impact. Technology impact Sometimes you […]

Continue reading

You May Have One or More of These Problems with Strategic Opportunities

By Robert W. Bradford Opportunities are one of the three core elements of value creation in strategic management.  Unfortunately, most companies struggle with opportunities, because there are few processes (outside of a good strategic planning process) that effectively shape the organization’s response to the ocean of opportunities we have available to us in business. Here […]

Continue reading

Chaos and Strategy

By Robert W. Bradford, President and CEO One of the underlying – and very human – desires most people bring to strategic planning is the desire to put things in order.  This is useful and desirable, but this desire often runs headlong into a messy fact about the real world that is unavoidable:  the world […]

Continue reading