Robert Bradford

Author Archives: Robert Bradford

The Fear of Being Different

Being different is one of the keys to profitability, however, it is also one of the most feared strategies. Clearly, there are very few success stories about companies that behaved just like their competitors.  This may be because managers feel unusually vulnerable when considering a strategy that builds true distinction for their brand.  In so […]

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Implementation Pitfalls

Implementation pitfalls are common in strategic planning. But why is this – and what can we do about it?  We’ve noticed six very common issues that have hindered execution at companies we’ve worked with, and none of them is intractable. The most common implementation pitfalls are: Overcommitment Poorly defined objectives Poorly crafted implementation plans Hidden […]

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Why You Need to be Different

Differentiation builds dominance in your market.  One of the fun things about working with so many different companies is the perspective you gain on different industries.  Often times, however, an industry is highly fragmented with no clear dominant player or no clear dominant specialty player. This is worth closer examination, since a strategic framework for […]

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Aligning Employees with Strategy: Building Support for the Strategic Plan – Fifth Step

In this post, we are discussing how buy-in helps align employees with strategy.  Buy-in is one of the key steps in strategic alignment.  Lets review how we get strategic alignment.  There are five basic steps that you must take to assure your employees are aligned with your company’s strategies. First, employees must have the conceptual tools […]

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Aligning Employees with Strategy: Building Support for the Strategic Plan – Third and Fourth Steps

In this post, we are discussing how organizational structure helps align employees with strategy.  Organizational structure is one of the key steps in strategic alignment.  Lets review how we get strategic alignment.  There are five basic steps that you must take to assure your employees are aligned with your company’s strategies. First, employees must have […]

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Aligning Employees with Strategy: Building Support for the Strategic Plan – First and Second Steps

In this series, we are discussing aligning employees with strategy.  Lets review how we get this alignment.  There are five basic steps that you must take to assure your employees are aligned with your company’s strategies. First, employees must have the conceptual tools required for good strategic thinking about their work. Second, employees must understand […]

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Do you think competitive business strategy doesn’t apply to your non-profit? Think again.

Many – MANY times, when teaching Simplified Strategic Planning seminar, there will be attendees from non-profits.  Many of them enjoy the seminar, take the tools from the workbook, and use them productively.  Often they don’t think competitve business strategy applies to their non-profit and will comment that “this material is more suited to a business”. […]

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Aligning Departments with Strategy – Part Three

Note:  This post is the final in a series of posts from Robert Bradford’s article Aligning Departments with Strategy originally posted in Compass Points in November 2002.  Part One (click here) introduced the topic and discussed the affect that the Purchasing and Accounting departments have on strategy.  Part Two (click here) discussed the affect of the Operations, Sales, Human Resources […]

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Aligning Departments with Strategy – Part Two

Note:  This post is the second in a series of posts from Robert Bradford’s article Aligning Departments with Strategy originally posted in Compass Points in November 2002.  Part One (click here) introduced the topic and discussed the affect that the Purchasing and Accounting departments have on strategy.  This part discusses the affect of the Operations, Sales, Human Resources and […]

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Strategic Alignment – Part One

Note:  This post is the first in a series of posts from Robert Bradford’s article Strategic Alignment originally posted in Compass Points in November 2002.  Part One introduces the topic and discusses the affect that the Purchasing and Accounting departments have on strategy. Over the years, several companies have asked me how I would go about getting departments […]

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