Robert Bradford

Author Archives: Robert Bradford

Keep Your Strategic Planning Alive

Over the years, I’ve met many wonderful executives in my speaking and the simplified strategic planning seminar.  I’m sad and perplexed when the CEO leaves the seminar inspired to do great strategic planning – and then falters.  While some companies find difficulty in completing the first cycle, their process often falters after successfully completing the […]

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Make Strategic Planning Happen

What will make strategic planning happen and keep people from getting mired in non-strategic activities?  Even at the top of organizations, strategic planning seems to take a back seat.  Like any other critical management activity, companies must do strategic planning routinely and not postpone it.  Today, I’d like to look at how to make strategic […]

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Changing Threats to Opportunities

Changing Threats to Opportunities can Lead to Game-Changing Innovation In strategic planning, we consider opportunities, and scary things, like threats.  Some of the best innovations come from changing threats to opportunities.  Game-changing innovation that transforms an industry and stimies the competition can come from serious threats. Examples of changing threats to opportunities First, one client, […]

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The Fear of Being Different

Being different is one of the keys to profitability, however, it is also one of the most feared strategies. Clearly, there are very few success stories about companies that behaved just like their competitors.  This may be because managers feel unusually vulnerable when considering a strategy that builds true distinction for their brand.  In so […]

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Implementation Pitfalls

Implementation pitfalls are common in strategic planning. But why is this – and what can we do about it?  We’ve noticed six very common issues that have hindered execution at companies we’ve worked with, and none of them is intractable. The most common implementation pitfalls are: Overcommitment Poorly defined objectives Poorly crafted implementation plans Hidden […]

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Why You Need to be Different

Differentiation builds dominance in your market.  One of the fun things about working with so many different companies is the perspective you gain on different industries.  Often times, however, an industry is highly fragmented with no clear dominant player or no clear dominant specialty player. This is worth closer examination, since a strategic framework for […]

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