Robert Bradford

Author Archives: Robert Bradford

Changing Threats to Opportunities

Changing Threats to Opportunities can Lead to Game-Changing Innovation In strategic planning, we consider opportunities, and scary things, like threats.  Some of the best innovations come from changing threats to opportunities.  Game-changing innovation that transforms an industry and stimies the competition can come from serious threats. Examples of changing threats to opportunities First, one client, […]

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The Fear of Being Different

Being different is one of the keys to profitability, however, it is also one of the most feared strategies. Clearly, there are very few success stories about companies that behaved just like their competitors.  This may be because managers feel unusually vulnerable when considering a strategy that builds true distinction for their brand.  In so […]

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Implementation Pitfalls

Implementation pitfalls are common in strategic planning. But why is this – and what can we do about it?  We’ve noticed six very common issues that have hindered execution at companies we’ve worked with, and none of them is intractable. The most common implementation pitfalls are: Overcommitment Poorly defined objectives Poorly crafted implementation plans Hidden […]

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Why You Need to be Different

Differentiation builds dominance in your market.  One of the fun things about working with so many different companies is the perspective you gain on different industries.  Often times, however, an industry is highly fragmented with no clear dominant player or no clear dominant specialty player. This is worth closer examination, since a strategic framework for […]

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Aligning Employees with Strategy: Building Support for the Strategic Plan – Fifth Step

In this post, we are discussing how buy-in helps align employees with strategy.  Buy-in is one of the key steps in strategic alignment.  Lets review how we get strategic alignment.  There are five basic steps that you must take to assure your employees are aligned with your company’s strategies. First, employees must have the conceptual tools […]

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Aligning Employees with Strategy: Building Support for the Strategic Plan – Third and Fourth Steps

In this post, we are discussing how organizational structure helps align employees with strategy.  Organizational structure is one of the key steps in strategic alignment.  Lets review how we get strategic alignment.  There are five basic steps that you must take to assure your employees are aligned with your company’s strategies. First, employees must have […]

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Aligning Employees with Strategy: Building Support for the Strategic Plan – First and Second Steps

In this series, we are discussing aligning employees with strategy.  Lets review how we get this alignment.  There are five basic steps that you must take to assure your employees are aligned with your company’s strategies. First, employees must have the conceptual tools required for good strategic thinking about their work. Second, employees must understand […]

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