Marketing: A Key to Long Term Success Part Four
By M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002. In Part One, we introduced the series and discussed What is marketing? In Part Two, we discussed taking the long view. In Part Three, we discussed What […]
Continue readingMarketing: A Key to Long Term Success Part Three
By M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002. In Part One, we introduced the series and discussed What is marketing? In Part Two, we discussed taking the long view. In this post, we will […]
Continue readingMarketing: A Key to Long Term Success Part Two
By M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002. In Part One, we introduced the series and discussed What is marketing? In this post, we will discuss taking the long view. In marketing, one […]
Continue readingMarketing: A Key to Long Term Success Part One
By M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002. In this part we will introduce the series and discuss What is marketing? Times are tight, business is lousy, right? We can’t be bothered worrying […]
Continue readingDo You Listen to Your Marketplace?
M. Dana Baldwin, Senior Consultant Do you listen to your customers, to your competition, to your environment? What influences your decisions about where to take your company in the future? Will continuing to do what you have always done work in the future, or will it doom you to a slow spiral into oblivion? Sometimes […]
Continue reading