Dana Baldwin

Author Archives: Dana Baldwin

Strategic Planning Process Steps

Proper strategic planning process steps are necessary for the long-term success of an organization The results should guide the future course and direction of the company, and attain success as defined by the management. What are the important steps in good strategic planning? Market Segments One of the first significant subjects the team analyzes is […]

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Why is Commitment Crucial to Strategy?

Why is commitment crucial and how does an organization get and keep it? Commitment means that senior management and key personnel throughout the company buy-in to driving the company forward to reach its  objectives.  Therefore, they have committed to the success of the company. Furthermore, they execute the strategies of the organization as effectively as […]

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Creating an Environment for Innovation: Innovation Process

Innovation Process In addition to creating an encouraging atmosphere, management must create some procedures to channel the innovation process. Although unstructured thoughts are necessary for brainstorming, they can lead to missed opportunities and wasted resources in the innovation process. The innovation process must be reasonably well structured First, management must create an environment to encourage […]

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Creating an Environment for Innovation – Part Two: Internal Communication

Internal communication is a key component of innovation The innovation process will be better when everyone understands the company goals and objectives.  Additionally, internal communication based on openness and trust helps to set this atmosphere. Internal communication, however, is a weakness in many companies For example, a recent article profiled a well-known company. In the […]

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