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Monthly Archives: June 2014

Is Your Marketing Working for You?

By M. Dana Baldwin, Senior Consultant Reprinted from Course and Direction June 2008 Marketing, done well, is a vital cog in many companies’ strategies. Marketing performs many functions which are some of the keys to success over time. Good marketing helps pave the way for good sales. Effective marketing can be one of the leading […]

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Ready, Aim, Fire?

By Robert W. Bradford, President & CEO In over 1,600 strategic planning meetings, I have noticed that people have a tendency to approach their planning process from many different angles.  One of the most interesting sets of angles revolves around the very common idea that we can hit our targets more accurately using the sequence […]

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