Monthly Archives: March 2014

Are your Objectives Really Worth Pursuing? Or are they just “Lead Bricks?”

By Robert W. Bradford, President and CEO In my first post on strategic objectives, I discussed a simple test to tell whether an objective you set for your organization is truly strategic.  I’ve also highlighted two common types of non-strategic objectives, the incremental objective and the accounting objective.  Today, I’ll cover another common non-strategic objective […]

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