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Monthly Archives: August 2013

Lessons Learned: How Good Strategy Can Be Hurt by Poor Execution-Caterpillar Identifies an Attractive Market; but Outcome Hurts Bottom-Line

By Denise Harrison, Executive Vice President & COO “As part of Caterpillar’s strategy the company has identified the mining industry and improved support of its customers as one of Caterpillar’s key imperatives.” (Press release, 11/10/11) What trends did Caterpillar see that made the mining industry attractive?  The trends that were identified included: Current and future […]

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