Archive

Yearly Archives: 2011

How Do You Handle Under-performers?

By M. Dana Baldwin, Senior Consultant Strategic Planning Expert Have you ever had the situation in your company in which employees who seemed to have good skills, knowledge and capabilities simply were not performing anywhere near their potential?  What happened to them?  Were they kept in their current position for a long period of time?  […]

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What Kind of Leader Are You?

by M. Dana Baldwin, Senior Consultant Strategic Planning Expert What is your leadership style?  It may be very difficult to put such an all-encompassing subject into a few words, but let’s have a go at it.  What are the factors that determine your leadership style?  One of the first likely will be your vision: Where […]

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Strategy Bits

By Denise Harrison, Executive Vice President & COO Strategic Planning Expert Customer Concentration and Market Segment Analysis Customer concentration is a key characteristic to consider when thinking about market segmentation, it is important to understand the number of potential customers but also what percentage of your business is made up of your top 3-5 customers. […]

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Honest Tea Teaches Coke A Lesson

By Denise Harrison, EVP Strategic Planning Expert Coca Cola, known for its marketing prowess, does not always get it right.  Yes, everyone knows about the Coke Classic/New Coke mistake, but what about its entry into the health conscious and environmental space? What Went Right Growth goals are often met by identifying new market trends and […]

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